January 11, 2007

Commentary: Hot Damn!

Like any other moderately self-aware American approaching their forties, I spend a good deal of time in line at liquor stores. Today, I noticed the ass-sized portion of "Hot Damn!" in the display by the checkout counter and was tempted to pick up a case of the stuff and see what would happen. I don't need to taste it – I'm sure it's nearly identical to that nineties hot liqueur hit "Firewater," which wound up on the apartment patios, area rugs, taxi doors and toilet seats of half the parties I went to during that decade.

Sometime during the nineties, the great minds at De Kuyper decided that Clintonesque triangulation between the sick, cough syrup nastiness of Jagermeister, the cloying, girl-drunk saccharine sweetness of schnapps, and the frat party poison of grain alcohol would be a really marketable idea. Thus the creation of Firewater and a dozen other alcoholic syrups that could be not just palatable to the average sorority sister looking to get loosened up, but also weird and edgy enough for the half dozen Sigma Nus waiting to pull a train on her in the attic game room at 4 am.

For whatever reason, these terrible tussins have survived and even evolved through the X, Y and Exxtreme generations. Jagermeister remains the classic choice for those wishing to get diagonal quickly, but the prominent display of swill like Goldschlager or Hot Damn is reassuring – we are, in every way, a country that continues to really want to get fucked up.

Anyway, I began to wonder what I could do with a case of Hot Damn! Some thoughts:


  1. A really interesting blowjob contest
  2. Mixed with the proper amount of ripe tomatoes, DXM, some fresh lump crab meat, and a dollop of hake foam, I could create an edgy, El Bulli-style gazpacho
  3. Biodiesel
  4. An extremely short-lived colonic irrigation practice
  5. An extremely short-lived Jello wrestling contest
  6. A continuing education course in date rape
  7. Red-eye gravy
  8. Justin Timberlake

Posted by brentbuford at 10:08 PM | Comments (0)